YouTube Originals is YouTube’s own platform to share originally produced content and its coming to India. YouTube Originals India launch date is not fixed yet, But Yes! Original video streaming service YouTube Originals is coming to India.
It will take on Amazon’s Prime Video and Netflix, which has gained momentum in last few years in India.
Not just these but the local content provides i.e. Hotstar, Voot and many others are also here to give stiff competition to YouTube Originals.
Coming from Google, which has such big user base and YouTube also can help YouTube Originals.
It may not be that tough as it is for Amazon Prime Video’s or Netflix.
There will be subscription for YouTube Originals and one can gain the access when they subscribe for the YouTube Premium membership.
YouTube Originals India launch date? Not yet confirmed
As per rumors it will come up as a free service in India but will contain ads, later subscription charges will come. Same as Amazon India as well as Netflix subscription.
The very first YouTube Originals series in India will be A.R.Rahman’s ARRived – Which is a music talent hunt reality show/competition. YouTube Originals service from YouTube which comes for free as an introductory offer but will later users will be required to have subscription.
The exact pricing will be announced later but in other countries, its subscription is priced at $12 (Rs 860 approx) per month. The service is said to have released over 60 titles globally, with 50 new shows to be pitched in 2019.
Affordable data costs are driving video consumption in India, data usage is about 8 GB a month per subscriber.
This has pushed online video consumption as well, which is now about 75 per cent of all mobile traffic as per industry reports.Satya Raghavan
What you think of YouTube Originals? Will it get over Netflix or Amazon Prime Video? Also share your views in comments.