Responding to speculation about Surface killing by Microsoft as next step by various OEM’s, Panos Panay – Microsoft’s corporate vice president of devices , denied such reports.
– Panos Panay, Microsoft’s corporate vice president of devices, said on Monday, calling the notion as “tabloid rumour of the week.”
Various OEM’s senior executives, which included representatives from Dell and Lenovo, predicted the company would kill its Surface line by 2019 as Microsoft is a software giant and already making a lot of money from its cloud business & Enterprises subscriptions like Azure, MS-Office etc.
– said Gianfranco Lanci, Lenovo’s chief operating officer, according to the report.
Microsoft’s Surface business revenue fell 2% in the company’s most recent quarter from the same period a year earlier.
But Microsoft isn’t running for the exits, Panay said. Instead, the company is in hardware for the long haul, and Surface isn’t going anywhere, he said.
In part that’s because for Microsoft the Surface business is more important than selling hardware, he said.
Improvements Microsoft has made to the Surface devices have often led to similar improvements across the entire PC market, he said.
For example, as Microsoft has improved the speed and accuracy of its stylus, Surface Pen, that code has made its way back into Windows 10, improving the experience of using a stylus on PCs from other manufacturers.
In 2013, the company took a $900 million charge to account for unsold inventory of its Surface RT tablet. Microsoft’s response to the device’s flop: It just made them try harder, Panay said.
“There was no loss of confidence,” he said. “There was a real belief in how we can change the world.”
So, expect for Surface to stay longer and continue setting benchmark for other OEM’s by great innovation for Tech industry.
Source: Business Insider UK.